As Blain rigorously tested broker sites and collected and analyzed massive amounts of data, he wondered why his ratings and rankings often differed from what was published elsewhere. Although “pay to play” wasn’t a well-known term back then, Blain soon figured out that most sites were awarding accolades and highlighting products based on whichever paid out the highest referral commissions. Not cool.
That wasn’t how Blain and Brandon wanted to operate in the world. The “easy money” was riddled with conflicts of interest. They’d seen firsthand how the flipped mantra — “profit before people” — had a profound negative effect on individuals. People, like their grandparents, who lost hundreds of thousands of dollars due to conflicted retirement advice from advisors they thought they could trust with their life savings. We’re talking about advisors whose way of operating is status quo in the financial services industry!
Reink Media would build its reputation as the place for individuals seeking fair, thoughtful, informed and unbiased information about investing products and services.
People came first. And then profits.
Today, Reink Media websites are run by a small but mighty team (check them out!) serving millions of visitors each year. Despite many opportunities to raise growth capital, pocket a profit and move on, we proudly remain privately owned and 100% bootstrapped. Ultimately, as long as we are having fun and growing in a scalable, sustainable way, we know we’re sailing in the right direction.